Blog

Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).

You may see retargeting in your social media interactions without realizing it occurs. As an example, you may go shopping online for a new coffee pot. You don’t buy anything but rather go to a sports page to check hockey scores, then you leave that to check your Facebook feed. There in front of you is an advertisement for the coffee pot you had pondered earlier. This is retargeting at work. Why is it important to auto dealers?

Pay-per-click (PPC) advertising is a key part of your company’s SEO strategy because it offers immediate results in bringing potential customers to your website and ultimately to your bottom line as new sales. It is also an important way to build an identity for your brand or products and should not be ignored when looking at your marketing budget. Here are some elements to consider when looking at your next PPC campaign: