Don’t Make These Common Mistakes with Building a Website

Are you ready to launch your business website? It’s an outstanding way to propel your way to marketing success by attracting clients and customers to your “online headquarters.”

There are, alas, many ways to make a mess with it if you don’t pay attention to website design. We want you to get off on the right foot by avoiding these common newbie website mistakes.

Common Mistakes to Avoid When Building a Website

You Don’t Track Analytics

It’s not enough to launch a website without tracking it for organic traffic, how long folks stay on your pages, or other metrics like click-thru-rate. There is a wealth of analytical tools, such as Google Analytics or SEMRush, that can help you ascertain how everything performs on your website. For more on this topic, check out one of our recent articles on taking advantage of Google SERPs.

Your Website Lacks SEO

It doesn’t help to have a well-functioning website full of great merchandise, promotional material, and customer assistance, if nobody can ever find it. If you want your website to attract customers, then they need to find you through search engines like Google, Bing, DuckDuckGo, and so forth. Marketing specialists call this Search Engine Optimization (SEO), which is a comprehensive approach to making your website visible when customers perform web searches for your valuable services.

Customers Can’t Contact You Easily

You should always make your contact information easy to locate. A surprising number of businesses make the mistake of burying or omitting their company’s phone number or email information. The best places to put these items are at the top and/or bottom of every page (with functioning hyperlinks for them).

It Doesn’t Work Well on Mobile Devices

People buy things from your website from their mobile phones. In just the past six years, we’ve seen the share of online sales and commerce go from about 52% to 73%. That means that almost three-quarters of business transactions go through mobile devices. Therefore, it behooves you to make sure your website operates well across all platforms.

You Try to “DIY” Your Website Rather Than Hire a Pro

It’s okay to put together your own website if it’s only a hobby, but for business, you must leverage every possible advantage. That’s why you should hire a digital marketing firm to create your website if you wish to compete with every other business doing the same. DigiSphere Marketing helps small and medium-sized companies avoid the early pitfalls of slow-running websites, poor SEO, and ineffective advertising campaigns.

We work with various businesses including car dealerships, and when they switch to our services, it transforms their website from a complete mess into something much more user-friendly. Think about it. How many times have you gone to a car dealer website, only to be bombarded with a hodgepodge of ads, links, and excessive graphics? We can help you organize everything and make folks want to look at your vehicle inventories rather than experience revulsion over a horrible website.

So, if you want to start your website the right way, then consider the services of DigiSphere Marketing. You can learn more about our digital marketing specialties by calling us at 941-803-4141.

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Alberto P.
Alberto P.
@Alberto P
DigiSphere Marketing offered such an amazing process while they built my website. From the kick off, time it took to launch my website, and the interaction I had with the team, it was hands down a great experience. I will recommend to everyone I know looking to launch their business and get out there into the digital world. Thank you DigiSphere!
Michael Halas
Michael Halas
@MichaelHalas
Great company looking forward to working with them.
Marianna Toyota
Marianna Toyota
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Steve and his team at DigiSphere are great. We have worked together for many years with excellent results.
Jerome Reuter
Jerome Reuter
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While the basic ideals involved in marketing have largely remained unchanged, such as the need to advertise products and services to an intended demographic, the game has changed considerably. SEO, reach, impressions, and social media mean all the difference when it comes to success. Digisphere Marketing has unsurpassed attention to detail to ensure your business stays ahead of the curve.
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Susan Mattern
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Very helpful and knowledgeable, highly recommended this company
Presley Pitts
Presley Pitts
@PresleyPitts
DigiSphere Marketing is such a great group to work with. From website builds, seo, ppc, social, and more. They are truly a one stop shop for all of your digital marketing needs.

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