Are you ready to launch your business website? It’s an outstanding way to propel your way to marketing success by attracting clients and customers to your “online headquarters.”
There are, alas, many ways to make a mess with it if you don’t pay attention to website design. We want you to get off on the right foot by avoiding these common newbie website mistakes.
You Don’t Track Analytics
It’s not enough to launch a website without tracking it for organic traffic, how long folks stay on your pages, or other metrics like click-thru-rate. There is a wealth of analytical tools, such as Google Analytics or SEMRush, that can help you ascertain how everything performs on your website. For more on this topic, check out one of our recent articles on taking advantage of Google SERPs.
Your Website Lacks SEO
It doesn’t help to have a well-functioning website full of great merchandise, promotional material, and customer assistance, if nobody can ever find it. If you want your website to attract customers, then they need to find you through search engines like Google, Bing, DuckDuckGo, and so forth. Marketing specialists call this Search Engine Optimization (SEO), which is a comprehensive approach to making your website visible when customers perform web searches for your valuable services.
Customers Can’t Contact You Easily
You should always make your contact information easy to locate. A surprising number of businesses make the mistake of burying or omitting their company’s phone number or email information. The best places to put these items are at the top and/or bottom of every page (with functioning hyperlinks for them).
It Doesn’t Work Well on Mobile Devices
People buy things from your website from their mobile phones. In just the past six years, we’ve seen the share of online sales and commerce go from about 52% to 73%. That means that almost three-quarters of business transactions go through mobile devices. Therefore, it behooves you to make sure your website operates well across all platforms.
You Try to “DIY” Your Website Rather Than Hire a Pro
It’s okay to put together your own website if it’s only a hobby, but for business, you must leverage every possible advantage. That’s why you should hire a digital marketing firm to create your website if you wish to compete with every other business doing the same. DigiSphere Marketing helps small and medium-sized companies avoid the early pitfalls of slow-running websites, poor SEO, and ineffective advertising campaigns.
We work with various businesses including car dealerships, and when they switch to our services, it transforms their website from a complete mess into something much more user-friendly. Think about it. How many times have you gone to a car dealer website, only to be bombarded with a hodgepodge of ads, links, and excessive graphics? We can help you organize everything and make folks want to look at your vehicle inventories rather than experience revulsion over a horrible website.