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Page Speed is Now More Important for SEO

Important news for business owners — beginning May 2021, Google will be factoring in your site’s speed when ranking pages in searches. In other words, these speed metrics, or Core Web Vitals, will be included in measuring user experience. And as we all know, a user-friendly website is essential for a business to succeed today, so if you are a business owner, you will want to read on to learn more.

It should be noted that Google already switched to 100% mobile-first indexing in March of this year, and though the metrics include both desktop and mobile, only mobile signals are utilized when ranking pages. This makes having a mobile-friendly website more important than ever before.

Here are the components of the three new Core Web Vitals: Loading, Visual Stability, and Interactivity. Sounds simple enough, right? Well, not quite …

Loading factors the Largest Contentful Paint (LCP). The LCP is the main visual element of the page. This is often a featured image, but it can also be a header, block of text, or other graphic. A clean design layout is essential for a higher search ranking.

Visual Stability equates to Cumulative Layout Shift (CLS). It measures how elements on the page move around while loading and being navigated. Have you ever tried to click a link on a page, only to have it shift on you and take you to an ad or other link? This type of tech frustration will typically have users exiting the site and on to another. 

Interactivity, or First Input Delay (FID), can be seen as the speediness of the page. For example, when someone clicks on a button or fills out a form, how long does the page take to respond? A slow page is not user-friendly, and people do not spend time on pages that do not respond quickly.

Improving the SEO and speed of your webpage is no easy task. For those who are familiar with the back end of web development, you know it is very complex and involves specialized training. And for those new to the digital marketing world, SEO is an entirely different language. To save yourself a lot of hassle and costly mistakes, it is wise to work with experienced digital marketers if you want to make your website rank as high as possible, and therefore reach more potential customers. 

DigiSphere Marketing works with business owners from all backgrounds and industries, ranging from retail and restaurants, to automotive and home improvement, and much more, and we are equipped to help your business succeed and reach its digital marketing goals. Our web designs are always user-friendly and mobile-responsive, with clean layouts, page stability, and speedy interactivity. Additionally, we are highly experienced in SEO, including: semantic markup, on page optimization, off page link building, and harmful link protection.

DigiSphere Marketing can help your business meet the competitive demands of the ever-changing digital marketing world. To schedule your FREE Digital Evaluation, contact us at: or 1-800-807-3031.

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