As we head into 2023, there’s little doubt that small businesses MUST utilize online marketing sources, including a robust Google Business Account. It offers so many advantages, and you don’t have to be a large corporation to leverage them. You might recall our previous post where we discussed four vital Google Business resources. It’s one of the best tools for highlighting your services/products, showing off your physical store location, and much more. We’d like to revisit this topic with an updated look at this vital marketing mechanism.
Get Your Business on the Map (Literally)Have you ever searched for a service or consumer good on Google? Did you notice the section labeled “Businesses” with a map next to it? That’s prime real estate on Google search results because it shows your company name, contact information, website link, customer reviews, and even your geographic location. Google updates this feature all the time to help user experience, but it can also make advertising your business easier than ever.
Garner Positive Online Customer ReviewsThat part about customer reviews is an essential piece of the puzzle. When Google lists search results with particular businesses, you’ll notice a few things:
- A quality rating on a scale of 0-5 stars.
- The number of customer reviews a business has (more is better).
- A quick written review from the customer.