How Borla Exhaust used DigiSphere Marketing’s Website Design, SEO, and Paid Search Services to scale online revenue, dominate organic search for the terms that matter, and turn every marketing dollar into measurable ROI.
Custom ecommerce platform migration with pixel-perfect front-end and thousands of new year/make/model landing pages.
Advanced technical and content SEO to win #1 organic positions across branded and high-intent product searches.
A granular Performance Max architecture built by vehicle platform to drive volume while collapsing cost per click.
Online revenue growth
More paid search clicks
on near-flat budget
Lower avg. cost per click
Google ranking for multiple brand and non brand keywords.
Borla Exhaust set out to grow its organic visibility and improve the ROI of its Google paid search program. The company was running its custom web platform on a proprietary CMS supplied by its vendor, and the limitations of that platform made it difficult to grow the business, manage the site, and capitalize on search opportunities.
To give Borla full control of its website, we ported the entire site exactly as it looked onto a scalable ecommerce platform, then spent over a year customizing it to the company’s specific needs: deeper backend control, customized inventory import scripts that normalize Borla’s proprietary product API into the new platform, a pixel-perfect front-end transition, selective direct-to-consumer sales per product, a customized multi-table search experience, and modern tracking with GA4, GTM, and enhanced site-search architecture.
The biggest lever was structural: far more specific, abundant landing pages for every platform, year, make, and model combination, a massive upgrade over the broad year-range pages of the old site. Those granular pages powered stronger organic results and let us route bottom-of-funnel paid traffic straight to the exact page a shopper was searching for. Fewer clicks to the right page mean higher conversion rates and higher ad quality, which lowers cost per click and drives better traffic to better pages without ever raising the budget.
Avg. organic position improved ~82% in 12 mo
Sitewide search visibility
Monthly organic search impressions
Google Search Console. Product landing pages such as /products/cat-back-exhaust-systems, /products/atak, and /products/universal-mufflers rank in the top 3–4 organically.
The pros and cons of all recommended Ecommerce Website platforms were assessed. We also strategized about the new site architecture and how to build a platform that the company can grow and scale more effectively over time.
With a new site with improved architecture, we were able to structure better-performing organic and paid search campaigns, which yielded better ROI on all efforts put forth. Borla also paved the way with AEO for LLMs.
In addition to enhancing mobile speed and performance with the same front-end look and feel, the implementation of Schema on products and FAQ pages enhanced the organic results and exposure of the client in organic searches.
The implementation of customized GA4 tracking allowed for a better understanding of direct sales and led to new ways to optimize beyond the original design for better conversion rates on direct sales of the site, and informed future business decisions of the company as a whole.
Annual Store Revenue
Annual Orders
Monthly Revenue run-rate
Paid clicks
Avg.cost per click
Paid/PMax sessions
By combining a scalable ecommerce rebuild with best-in-class organic and paid search strategy, we grew Borla’s online revenue across every channel while driving the cost of acquiring each customer down, not up.
Attribution of traffic sources and measurement of data from each channel allowed for continuous refinement of organic and paid strategy, translating into a better return on every marketing dollar spent.
DigiSphere Marketing combines marketing, design, and technical expertise to help companies like Borla Exhaust achieve real business success through hard work, clear communication, and comprehensive engagement across every department on both the client and agency side.
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