Case Study - Island Auto Group
Over the course of a decade, DigiSphere Marketing, inc. provided virtually every aspect of digital marketing to this fast growing 10 store auto dealer group in Staten Island, NY.
Automotive Car Dealerships have unique needs that most companies don’t have to worry about such as inventory feeds, regularly updating specials, and on-the-fly changes that need to be made quickly. DigiSPhere Marketing has developed our own automotive platform through our sister company Xccelerate Solutions.
Our web platform is able to ingest data feeds for automotive from files (csv, xls, xml, etc.) or connected directly to the data source via an API. our proprietary platform was built to make it easy to map new feed providers in an instant and get the inventory updated and correct every time!
We have built innovative new features such as Ai assisted customized vehicle descriptions all done with the click of a button! We also allow dealers to setup simple or complicated pricing rules that allow us to display a low monthly payment for every unit in inventory!
Overview
TBARTA conducted the Clearwater Beach Aerial Gondola survey August 1 – 31, 2022.
While the survey was open to everyone in Tampa Bay, priority was placed on getting feedback from Clearwater and Pinellas County residents. Clearwater residents made up 17% of all respondents (1228), while Pinellas County residents living outside Clearwater made up 33%. 48% identified as living in Florida but outside Pinellas County, and 2% lived outside of Florida.
Results
- 22% increase in traffic from organic and paid
- Churn time below 30 days for inventory
- Thousands of reviews delivered
- 12% conversion rate increase within the first 6 months
Conclusion
Island Auto Group has 10 Dealership that DigiSphere Marketing performed the following digital marketing services for over our 10 year relationship:
- Custom Responsive Automotive Websites
- Reputation Management (responding to reviews as well as delivering satisfaction surveys which we custom embedded in each dealerships’ CRM for sales and service points).
- Email Marketing
- Local Search Engine Optimization
- Paid Ads
If you own a car dealership or dealer group, DigiSPhere Marketing has the technology, the knowledge, the experience, and the passion you need in a digital marketing partner! Automotive digital marketing is a very niche and saturated market. You need partners that have a track record of moving the needle and coming up with out of the box marketing strategies to give you a leg up on the competition! Contact us today for more info!
