Real People, Real Results.
DigiSphere Marketing partnered with GB Fish & Chips to create a modern, high-performing website designed to support both corporate growth and individual franchise locations. Our comprehensive strategy also included social media marketing, search engine optimization, and paid search campaigns to generate franchise development opportunities while attracting more customers to local restaurants.
Using DigiSphere’s Corporate Franchise Website System, each franchisee received a dedicated microsite within the primary corporate website. These location-specific pages strengthen local SEO, maintain consistent branding, and give each restaurant a professional destination for organic and paid traffic. This scalable structure helps improve visibility, increase conversions, and support growth across the entire franchise network.
After consulting with GB Fish & Chips and reviewing its previous digital marketing efforts, DigiSphere developed a scalable strategy designed to support the corporate brand and its individual restaurant locations. The plan included:
Restaurant growth depends heavily on attracting local customers, making it essential to optimize every part of the brand’s digital presence for local search visibility and in-store traffic. For a franchise organization, this strategy must be implemented across multiple locations while maintaining a cohesive brand identity.
The challenge was to create a consistent experience across the franchise network while giving each restaurant the flexibility to highlight its unique story, community, and local personality. DigiSphere achieved this through a custom-designed, responsive WordPress multisite platform that supports corporate control, local optimization, and long-term franchise growth.
GB Fish & Chips brings an authentic British dining experience to communities across the country. DigiSphere combined creative storytelling, technical expertise, and franchise marketing strategy to build a cohesive digital presence that supports corporate growth and individual restaurant locations. From website development and local SEO to social media and paid advertising, each element was designed to increase visibility, attract customers, and deliver measurable results.
At DigiSphere Marketing, we understand the complexities of promoting a franchise brand while addressing the unique needs of each location. Our customized strategies help franchisors and franchisees maintain brand consistency, reach local audiences, generate qualified leads, and build long-term growth.
Whether you are expanding a franchise system or looking to increase sales at an individual location, DigiSphere can help. Contact us today to discover how our Corporate Franchise Marketing System can support your goals.
After much discussion with the client and an obtaining and understanding of what had been done in the past, we came up with a game plan which included several steps:
Restaurants require foot traffic, so it’s highly important to make sure you optimize every aspect of the company digital footprint to get local organic traffic to the stores. In the case of a Franchise, this needs to be done for dozens of individual franchise locations. The challenge with a Franchise site is always keeping the consistent branding, but also allowing the Franchisee to express their own story and local vibes.
We accomplished this with a responsive wordpress multi-store installation and custom design.
GB Fish & Chips is a great restaurant brand for British Fish & Chips. As a company we love to take on challenging projects and develop close relationships with your clients whenever possible. GB Fish & Chips was a fun project that required creative skills, technical skills, deep understanding of corporate franchise marketing and heart to tell the story!
If you own a Franchise or are a Franchisee looking for help, contact us today to help you supercharge your results!
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