Case Study - GB Fish & Chips
DigiSphere Marketing, Inc. provided a brand new website for this restaurant franchise, GB Fish & Chips. We also provided social media marketing, search engine optimization, and Paid Search Marketing services to assist the corporate ownership with not only obtaining new Franchises, but also driving in-store visitors into multiple locations.
Our Corporate Franchise Sites are state of the art and provide Franchises the ability to allow each Franchisee to have their own “micro site” within the main site. This allows them to develop their own local SEO and provide a high quality place to send paid traffic to maximize conversions.
Overview
TBARTA conducted the Clearwater Beach Aerial Gondola survey August 1 – 31, 2022.
While the survey was open to everyone in Tampa Bay, priority was placed on getting feedback from Clearwater and Pinellas County residents. Clearwater residents made up 17% of all respondents (1228), while Pinellas County residents living outside Clearwater made up 33%. 48% identified as living in Florida but outside Pinellas County, and 2% lived outside of Florida.
Approach
Analysis and Recommendations:
After much discussion with the client and an obtaining and understanding of what had been done in the past, we came up with a game plan which included several steps:
- Create a multi-store Corporate Franchise Website
- Develop Microsites for multiple store locations
- Setup branding guidelines and implement a consistent social media strategy
- Run paid ads.
Restaurants require foot traffic, so it’s highly important to make sure you optimize every aspect of the company digital footprint to get local organic traffic to the stores. In the case of a Franchise, this needs to be done for dozens of individual franchise locations. The challenge with a Franchise site is always keeping the consistent branding, but also allowing the Franchisee to express their own story and local vibes.
We accomplished this with a responsive wordpress multi-store installation and custom design.
Results
- 287% increase in customers clicking "Get Directions"
- 27% organic traffic increase
- 30% paid search traffic increase with the same budget!
Conclusion
GB Fish & Chips is a great restaurant brand for british Fish & Chips. As a company we love to take on challenging projects and develop close relationships with your clients whenever possible. GB Fish & Chips was a fun project that required creative skills, technical skills, deep understanding of corporate franchise marketing and heart to tell the story!
If you own a Franchise or are a Franchisee looking for help, contact us today to help you supercharge your results!
