The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the New Seasons Barbershop account
New Seasons is a barbershop here in Sarasota, and if you've ever been in a busy shop, you know the barbers can't stop mid-cut to answer the phone. So the goal was simple: help people find the shop, trust it, and book online without having to call.
We built a custom responsive website around online booking, so customers can book in a few taps. Then we added local SEO with schema markup, and GA4 tracking so we could see bookings and calls clearly.
Organic traffic was up 35% year over year, online bookings were up 20%, and phone calls still grew 15%. Bounce rate dropped from 27% to 20%, which tells us people are finding what they came for.
Every DigiSphere client has a named client success manager.
