Real People, Real Results.
DigiSphere Marketing provided strategic digital marketing and web-based support for the TBARTA Survey Project, a feasibility study designed to measure public sentiment in Pinellas County regarding a proposed aerial gondola transportation system.
Our team developed the campaign’s creative materials and promoted the initiative across targeted digital channels. We also handled data and contact-list acquisition, list cleanup, audience segmentation, and campaign implementation. These efforts directed relevant community members to a custom multi-step survey designed to collect valuable feedback and inform future transportation planning.
The campaign generated more than four times the anticipated number of survey responses, while all creative assets and project deliverables were completed on schedule.
TBARTA conducted the Clearwater Beach Aerial Gondola Survey from August 1 through August 31, 2022. Although the survey was open to respondents throughout the Tampa Bay area, outreach efforts prioritized feedback from Clearwater and Pinellas County residents.
Clearwater residents accounted for 17% of all respondents, totaling 1,228 participants. An additional 33% lived elsewhere in Pinellas County, while 48% lived in other parts of Florida and 2% resided outside the state.
DigiSphere incorporated custom video assets across the survey website and paid digital campaigns. These videos were used in PPC remarketing and display advertising to reconnect with local audiences and encourage them to complete the feasibility survey.
Our team began by establishing a strong paid search foundation. Once the campaign achieved consistent baseline performance, we continued testing and refining the strategy to expand its reach, improve engagement, and increase completed survey responses.
After consulting with the client and reviewing its previous outreach efforts, DigiSphere developed a focused strategy designed to maximize participation within a limited timeframe. The plan included:
1. Writing a script for a short animated video
2. Producing a custom 3D animation
3. Developing an intuitive multi-step survey
4. Identifying and targeting key audience demographics
5. Managing a substantial short-term Google Ads budget to drive survey participation
6. Providing detailed weekly reports and a comprehensive final report to the Tampa Bay Regional Transit Authority
The client initially anticipated receiving approximately 1,000 completed surveys. Through our targeted digital strategy, the campaign generated significantly more responses than expected.
Before partnering with DigiSphere, a substantial portion of the project budget had been invested in traditional advertising, including billboards, with limited results. With only one month remaining to use the available grant funding and complete the feasibility survey, our team moved quickly to launch, manage, and optimize the campaign while meeting every project deadline.
The Tampa Bay Regional Transit Authority trusted DigiSphere Marketing to maximize its remaining budget within a limited timeframe. Despite the project’s tight schedule and financial constraints, our team delivered a highly successful campaign that significantly exceeded expectations.
DigiSphere works with organizations of all sizes, from local businesses and growing brands to government agencies. We welcome complex projects and enjoy developing creative, results-driven solutions for unique marketing challenges.
Have a project in mind? Contact DigiSphere Marketing today to discuss how we can help bring it to life.
TBARTA conducted the Clearwater Beach Aerial Gondola survey August 1 – 31, 2022.
While the survey was open to everyone in Tampa Bay, priority was placed on getting feedback from Clearwater and Pinellas County residents. Clearwater residents made up 17% of all respondents (1228), while Pinellas County residents living outside Clearwater made up 33%. 48% identified as living in Florida but outside Pinellas County, and 2% lived outside of Florida
We were able to utilize the video assets that we created on the website, but also as Pay Per Click remarketing and display advertising assets to help get locals to complete the feasibility survey.
To solve the first issue we started with the basics and continued to iterate once we had achieved a baseline success with the paid search marketing.
After much discussion with the client and an obtaining and understanding of what had been done in the past, we came up with a game plan which included several steps:
1. Create a script for a short animated video
2. Develop the 3-d animation
3. Develop intelligent multistep survey
4. Identify the target demographics required.
5. Manage a large but short term Google Advertising budget to drive surveys.
6. Provide in depth reporting weekly and at the conclusion of the project to the Tampa Bay Regional Transit Authority.
The client expected to get only a thousand or so surveys. We provided vastly more than they were expecting.
The client had spent a large amount of their budget on more traditional marketing such as billboards and seen little to no movement. We came into the picture when they only had 1 month left to spend the remaining grant money on the feasibility survey. We had to work quickly and efficiently to deliver on time.
The Tampa Bay Regional Transit Authority relied on us to help them wisely spend their remaining budget and we were able to deliver in a huge way within the given time and financial restraints of the project.
DigiSphere Marketing has worked with companies large to small, and as you can see from this case study even with the Government! We are always looking for interesting challenges to overcome.
If you have a project you would like us to take a look at, just contact us today!
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